For B2B ecommerce, the online experience has gone from being ‘a priority’ to ‘the priority’.
For the last 10 years, e-commerce has grown steadily as a percentage of overall retail. This year, for some categories, that has jumped to 100%. From China, where JD practically became a key service, to the West, where Amazon took measures to limit demand, most normal commerce quickly became e-commerce.
As we move beyond this, customers are now habitual e-commerce buyers; Transactions are growing at a greater rate online than previously in stores.
How can businesses make the most of this situation, and how can they meaningfully use the data, UX, personalisation to increase both brand engagement and market share to make the most of customers’ increased online demand?
Did you know for instance that in 2019 the highest online B2B consumers were 45-54 year olds with 23.6% of all users recorded*
Join a panel of experts, who have over 30 years of e-commerce experience across more than 6 brands, where we will discuss how your organisation can provide more value by leveraging key areas to help you gain more value from your new and existing customers by delivering the online experiences they expect.