We use mobile devices on a day to day basis. As it’s just so much easier to browse online whilst on the move, we need to access information and services, and we want them fast.
As mobile is the most personal form of communication and is becoming more and more powerful, the research from Office for National Statistics has highlighted that access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
Also, in 2014 74% of all adults bought goods or services online which is up from 53% in 2008. It is therefore very important for every online business to have a website which is user friendly on mobile devices.
(Source: Office for National Statistics)
Recently Google has started sending out messages through the Webmaster Tools (WMT) account to warn online businesses about their websites not being mobile-friendly. Please see an example of the WMT message below;
(Source: Webmaster Tools)
Why is a Mobile Website important for SEO?
In 2015, mobile-friendly websites are an important element of any SEO strategy. Below are our top reasons why you should invest in a mobile website.
- Improve of Mobile Rankings
It appears that Google has started penalising the websites which are currently not mobile-friendly to ensure that the websites which are mobile-friendly rank higher up in search engine result pages (SERPs), as these type of websites offer a better user-experience. However, if Google is going to take steps to make mobile usability a ranking factor then it would make a lot of sense to invest in a mobile website if your business relies on high rankings.
- Mobile Visits Increase
Failing to have a mobile-friendly website can have a negative impact on your website’s click-through-rate (CTR) which will affect the number of visits. If the user performs a search on their mobile, they expect to land on a website which is compatible on their mobile device. Overall the number of visits will be affected if your website isn’t mobile-friendly, therefore to improve you website’s appearance on mobile devices it’s good to have a mobile website.
- Revenue Increase from Mobile
If your website is mobile-friendly, you will be able to see an increase in revenue from mobile devices. The higher rankings and an improved click-through rate will drive higher traffic which will possibly turn into the conversions and more conversions = REVENUE INCREASE.
If you are not sure about whether your website is developed for mobile devices, Google has created a mobile test tool which allows you to test if your website is compatible on mobile devices.
Also, Google has started labelling websites which are mobile-friendly, see the screen grab below;
(Source: Google Search)
If you are looking to create a mobile-friendly website, Generate UK has a high expertise of developing responsive web design and mobile-friendly websites. Contact us today to find out how we can help your business.