WEBCAST: THE VALUE OF BRAND MARKETING

Join us as we discuss how to achieve both short and long-term business growth with brand marketing alongside OnTrack International’s Managing Director, Fraser Jones.

“Too many marketers underestimate the importance of branding to their success, focusing instead on a product-based appeal to buyers.”

Forrester Research, 2020

The COVID-19 pandemic has forced marketers to adopt digital marketing activities at an astounding rate, turning the online landscape into a battlefield; waging an all-out lead generation war to keep themselves afloat during the economic uncertainty.

However, with so many businesses congesting digital channels, and a growing population of out-of-market prospects, organisations are beginning to question if this is right approach to be taking.

Increasingly, successful marketing departments are walking a different path, investing in their brand to generate business growth.

Join us as we discuss the value of brand marketing for businesses right now, during a 45-minute webcast with OnTrack International’s Managing Director, Fraser Jones, including:

  • the key lead generation challenges facing marketers in 2021
  • the importance of having a brand strategy to drive business growth
  • how to create a brand that resonates with your audience
  • some great approaches you can take to successfully communicate your brand story

About Generate UK

Generate growth through marketing with an award-winning, full-service digital marketing agency based in Berkshire.

As the UK’s only digital marketing agency in the UK to hold the Customer Service Excellence Accreditation+, we are committed to achieving clear, measurable returns from your marketing, delivering engaging designs and smart development solutions, whilst providing you with the highest level of customer service.

About OnTrack International

OnTrack International are valued learning and development consultants for the world’s most successful businesses.

They work closely with businesses to create bespoke learning and development solutions that optimise the learning experience and focus on delivering the results you want.

They offer a broader range of blended learning resources and options than any other provider. That means we are better equipped to create and deliver optimum learning experiences that create powerful business results.