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This year has been a year of innovation for the digital marketing industry, the rise of social media and mobile has created even more avenues for businesses to explore and this innovation is only going to increase in 2017. From virtual reality to big data, here are our digital marketing trends to look out for in the next year.

Launching a new brand has never been easier. With the power and affordability of modern day technology, the internet now allows anyone to set up a business online for a relatively low cost. Whilst setting up a business might be simple, building a brand is a more daunting task. How do you begin the process of launching your new brand out into the world while keeping those overall costs as low as possible?

CSS3 has now been around a while and the browser support has grown widely. It gives power to developers to create design elements without the need for using photoshop. .

If you are a partner in a Law Firm. Finding the time to concentrate on marketing, when paid for work is knocking on the door can be difficult. To combat this notion, we have devised our top 8 tips for marketing your law firm.

Read below and find out how making a few simple tweaks to your enquiry forms can boost conversions by up to 50%!

You’ve probably noticed the recent changes to Google’s SERP layout has made it more difficult for your business to get seen in search results. With more real estate going towards paid advertising and with features such as news, images, videos, local maps, the Knowledge Graph, featured snippets etc., if you haven’t already been trying new ways to gain visibility, there’s no excuse now.

When people think about the role of a designer, they consider our purpose to solely focus on the way something looks. It is sometimes an assumption that a designer would only be concerned with the visual aspect of a piece of work and would not fully consider how something should work fully before its visual aesthetics are realised in full.

Many companies today are realising the benefits of CGI. Industries everywhere are replacing their entire film sets and images with CGI. Indeed, 75% of Ikea’s 2016 catalogue product shots are CGI renders! Post editing can help tell the story with significantly reduced costs and with thanks given to readily available and powerful 3D software, artists can now achieve imagery which is so real it is almost impossible to distinguish from real life imagery.

High end products now rely on enhanced CG shots for sales purposes. These can be generated from the drawings modelled in 3D during the design process.

Over the last few months, Google have made some interesting changes to the way in which their search engine functions. The latest algorithm update ‘AdWords Shake-Up’ has surprised many businesses and Pay per Click specialists alike.