Mobilegeddon: Google Algorithm Update, Post event.

Mobilegeddon: Google Algorithm Update, Post event.

21st April 2015 is a date that has become infamous, causing a big stir in the digital world. It was the day of the Google’s mobile update, since dubbed Mobilegeddon and reported to be biggest algorithm update so far. If the hype is to be believed we were predicted catastrophic almost apocalyptic effects on websites that were not mobile friendly. So two months on did the Internet collapse?

What is 2015 going to bring to the world of Marketing?

What is 2015 going to bring to the world of Marketing?

As the world enters 2015, we take a moment to think about what the New Year will bring us.   For Generate UK, it is about understanding the trends happening in our industry and how that affects the services that we offer to our clients, so that we can continue to provide expert advice and solutions. However, before we polish our crystal ball, I thought it would be interesting to take a look back and review our predictions for 2014.