Why is branding important for businesses?

Discover why branding is so important for businesses looking to generate short and long-term growth.

Your branding is so much more than your logo or use of colours. It is your identity; it is what you stand for.

Building up a brand strategy is vital for your company, as it not only ensures consistency across your marketing, but also helps your consumers recognise you quicker and more effectively.

The result of this? Increased customer lifetime value, and more long-term sales.

Why is branding so important?

Your brand is crucial to your business. Building and nurturing a positive association with your audience as a trusted, helpful, and industry leading business over time will mean, when the time comes, your customers will think of you, and your products and services, first.

Effective branding can change how people perceive your business and make sure more customers are aware of who you are, and what you stand for.  

If carried out correctly, branding can have many benefits for your organisation.

Branding improves trust

The more authentic and consistent your brand is, the more likely your audience are to trust your business.  

According to a survey by Edelmann, 81% of consumers asked said that they must be able to trust the brand they are buying from, highlighting the importance of being authentic in your brand marketing activities.

Consumers do not always go with the best option, they go with the less-risky option. If a consumer trusts your brand to deliver value, chances are they will most likely choose your business when it comes to making a purchase decision.

Branding is vital to improving purchase considerations for your business, leading to more sales and greater lifetime customer value.

Branding increases your company’s value

Not only can creating a successful brand improve your company’s bottom-line, but can also greatly impact your overall value – with 82% of investors want the companies they invest in to have a strong brand.

A strongly, well established brand can bring endless opportunities to increase your company’s value.

Branding enables more effective advertising

Advertising is another key component to marketing and so will often go hand in hand with branding.

If your target audience is aware of who you are and what you do, before an ad even reaches them, they are more likely to engage with your content.

This requires a consistent, long-term marketing approach, with 5-7 brand interactions needed before a consumer remembers a business. To achieve this, we recommend working with an experienced brand marketing partner than can improve your awareness.

Amazon are a fantastic example of an organisation that has built their business on building brand trust.

Branding helps with that first impression

It is true what they say that you can never get a second chance at a first impression. When it comes to first impressions online it can be make or break for many consumers.

48% of consumers say their first purchase or interaction is the best time to earn their loyalty.

A bad first impression can mean they instantly click on to another site and you lose sales. However, a good branding strategy on your site will not only help your site look more professional but will help improve that first impression to your potential customers.

According to a study, as a customer, a first impression is made within the first 50 milliseconds of landing on the site or page. So, strong branding can really help improve your chances of making it a good one.

Branding gives your staff something to believe in

Branding is not just for your consumers or other businesses; it also has internal benefits for you and your employees. By creating an authentic brand, you are creating a shared identity, and the more respected your company is, the more your staff will be proud of working for your business.

Branding doesn’t just impact your current employees but also future hires. According to LinkedIn, over 80% of leaders acknowledge that employer branding has a significant impact on their future hires.

50% of candidates won’t work for a company with a negative brand image, even for more money, highlighting the importance of your company’s presentation in acquiring the very best talent for your organisation.

How we can help

In today’s landscape, who you are matters just as much as what you do.  

Customers who have an emotional connection with a brand have a 3x higher lifetime value than those who don’t, showing the impact that consistent, authentic branding can have on long-term business growth.  

Branding is so much more than a new logo or colour scheme, it’s a deep dive into your business, shining a light into your identity, and what makes you, well, you.

Our branding services focus on creating a visual and spoken identity for your business that will resonate and connect with your audience to build long-term success.