Broadlight Group acquires digital agency Generate UK

The acquisition furthers the Group’s ambitions to be a major force in the B2B marketing space.

Broadlight Group, a group of like-minded B2B agencies, has acquired full-service B2B digital marketing agency, Generate UK.

Broadlight Group’s core belief is that marketing should be the engine room of business growth, a core value shared by Generate UK.

By acquiring agencies that are individually experts in their chosen fields, Broadlight’s goal is to create a group that together is greater than the sum of its parts.

The acquisition will not affect the day-to-day activities of the agency but instead, provide Generate UK with access to increased expertise and resources to ensure that we can further our ability to deliver growth through marketing for new and existing customers.

Collectively, the Group’s expertise now includes:

  • Sales Outreach
  • Demand Generation
  • Lead Generation
  • Content Creation
  • Search Engine Marketing
  • Website Design & Development

As part of the acquisition, Joe Baily will be leaving his role as Managing Director of Generate UK, with Alex Lambert, most recently Agency Lead at Generate UK, taking the helm.

“Generate UK has been a huge part of my life and I’m extremely proud of what I have achieved,” said Joe Baily.

“That achievement has been made possible by the employees (past and present) and partners who have all contributed to making Generate UK so successful and one of the leading Digital Marketing Agencies in the South of England.

The agency is now working with global organisations to deliver creative marketing solutions. Following the acquisition by Broadlight Group I know the agency will continue to go from strength to strength. I’m excited to witness the next chapter unfold and will always be a loyal ambassador.”

Alex Lambert added: “I’m incredibly excited and proud to step up and lead Generate UK through our next chapter.

The team I’m surrounded by is extremely talented and inspiring and it’s thanks to them that we are in a confident position to take Generate UK to the next level as one of the UK’s leading B2B Marketing Agencies, as well as one of the best places to work in West Berkshire.”

With 3 acquisitions in 2021 and more to come, Broadlight Group is set to be a major force in the B2B marketing space, and the Generate UK team are excited to join as an instrumental part of this journey. 

About Generate UK

Generate UK is a full-service digital marketing agency that empowers industry-leading B2B & professional services companies to generate growth online.

We help brands grow at all stages of the funnel, with the expertise to support your organisation, whether you are looking to:

  • Boost your awareness
  • Improve demand
  • Get more leads
  • Generate more sales

Let’s have a chat to discuss how we can help you generate growth through marketing.