Choosing the right images for websites is more time consuming and effort than you may think.
There is a lot to consider before you press the upload button to ensure the images are just right for your company.
In this post we will discuss how to choose the right images for your site and the aspects you need to consider, to improve engagement retain visitors to your pages.
Colour is important
Before you start looking at images, consider what style and colours you are going for.
Do you want the colours of the images for your website to match your brand? Or perhaps you want to go for muted colours to enable you to add writing on top?
Whatever you decide on, make sure you are consistent with your style and colours. This will make your site cleaner and more professional.
Upload the best quality images for websites that you can
When it comes to websites, grainy, pixelated images are an instant turn off for consumers. So, make sure your website images are high quality.
Before you press that publish button test out the page on a variety of devices to ensure they look professional and not blurry.
Think originality not stock
There are a lot of free stock image websites out there, but consumers can often tell when you have used a stock image. If you can, you should always use original images, this way you have full control over composition, colour, subjects etc.
In fact, in a survey it came out that the top 2 ways marketers improve their content is by being original and using visual content. By using original images, you are ticking off both boxes.
If you don’t have a good photographer on your team, you could consider hiring one.
Alternatively, hiring a marketing agency is a great way to ensure your images are the best they can be, and they can also support you with website design. We wrote a great post about the dos and don’ts of selecting a marketing agency which is useful if this is something you are thinking about.
Consider your subjects carefully
If you are including people within your images, consider choosing subjects who match your target audience. This will make the website images more relatable to your consumers.
For example, if you are a luxury estate agent, it would be wise to show the age ranges of consumers you are aiming at. Likewise, if your business is targeting teenagers you should include this age group in the images.
Think of your images as an extension of your brand
Each website and company have their own unique look, their own brand, and the images you use should help to reflect your brand. To ensure you are consistent with your branding ensure your website images also fall in line with your guidelines.
Think about how you want your consumers to feel and what they should be imagining when they see your brand. Use this imagery to help build up your images for your website.
Remember, your images should tell a story. By having not only consistent image styles, colours, crops etc, but also linking all your photos, you will help improve your brand awareness.
If you are looking for further help or advice with images for websites, or marketing in general we can help. With over 13 years’ worth of experience we can support you in any and all areas of marketing from SEO to content marketing.
Contact us today to find out how we can improve your marketing.