Discover great articles, the latest industry news, and expert insights to spark inspiration for your marketing activities within our dedicated knowledge hub.
Gain a better understanding of what makes a successful website project, and what exactly influences the final quote from a web agency.
Facebook Marketplace is fast becoming another channel in the marketing landscape that can provide a significant return on investment if it’s used correctly.
SEMrush have released the second incarnation of their ‘Ranking Factors’ study to better understand what areas of SEO marketer’s need to focus on during their day to day activities. Taking data consisting of 600,000 keywords from their worldwide base and the first 100 SERP positions for each of them, they have compiled a list of the ranking factors that they believe influence page rankings.
Chatbots are one of the biggest up-and-coming trends in marketing. It has been reported that around 1.4billion people interacted with a chatbot in 2015 (you may well be one of them!).
The digital world is constantly evolving, with 2017 bringing us a whole new, virtual world of marketing with the arrival of AR and VR advertising, as well as big changes in the way we use social media marketing– with platforms like Instagram and Snapchat altering the way in which they display content to users.
One of the main themes of 2017 has been brand purpose, with an organisation’s morals and corporate social responsibility being a big driver of a wide range of marketing campaigns.
General Data Protection Regulation (GDPR) has been on the lips of business owners, sales people and marketers for a while now, as data privacy is a growing priority for businesses large and small. Though GDPR won’t be implemented until the 25th May 2018, there is no time like the present to prepare your business and become compliant – you certainly do not want to be hit with fines for breaches of the GDPR – let alone the damage it will do to your business’ reputation.
Generate UK is delighted to announce that we have been shortlisted as a finalist for the Most Innovative Use of Video or Animation at the 2017 Digital Entrepreneur Awards (DEAs).
Recently we had the opportunity to attend BrightonSEO. The event brought together leading companies in the digital marketing industry with talks providing a range of information on topics within the SEO landscape. If you weren’t able to attend the event, we’ve compiled a list of key takeaways:
Take a look at these tips to ensure that search engines make it easier for your content reach exactly who you want it to.