When it comes to the IT and tech industries it can be often difficult to make your brand stand out from the competition.
The number of new tech companies which started in 2020 is astounding. In fact, a new tech business was launched every 30 minutes in the UK in 2020. Add to this the number who already existed pre-2020 and those that were launched this year and the numbers become unbelievable.
With this many companies in similar fields and industries it is all about how you present your brand and utilise IT marketing tools, so you stand out from the competition. To make your life easier we have come up with 7 great ways to market your IT company.
7 ways to market your IT business
Create a professional, engaging website
As an IT company, it is imperative you have a professional website to promote your brand. This is your chance to show off your skills and services and create something you use not only as a branding tool but as part of your IT marketing strategy.
Look at competitor websites for inspiration and then create an engaging website with different media, such as video, to attract attention.
Make sure you implement a solid SEO strategy into the site to help you with Google rankings. Read our Dos and Don’ts of SEO for advice on how to build a successful strategy.
Utilise social media to communicate with your audience
Using social media as part of your IT marketing strategy can truly help you stand out from the competition, especially as social media can often be an underutilised platform for B2B organisations.
Think about your company values and make sure these are also portrayed in your social media posts, alongside promoting your services and products. We also find that using a variety of media including video and infographics helps increase engagement.
Read our post on how to win at B2B social media marketing for more tips on how to create and run a successful social media platform.
Create content on a regular basis via a blog
Blogs are a great IT marketing tool for many reasons. Firstly, they can help increase your SEO ranking if you specifically incorporate one or two keywords into each post.
However, another big benefit is that it is your chance to show your potential clients your knowledge and expertise in the industry. Clients want to know that the company they choose are experts in their field. These blog posts will help substantiate your copy and services offered on the website.
Research other IT company blogs to see what they are writing about. Then think about the services you are offering and how you can incorporate these into your blogs. This is also a great time to link service pages from your site into suitable blog posts. To help get you started we wrote a useful post on 7 copywriting mistakes to avoid to increase sales.
Run campaigns through Google ads
If utilised correctly, Google Ads can be a great platform to increase traffic to your site, improve conversion rate and encourage engagement. Look at running a selection of Google ads to promote your brand and raise brand awareness.
Be aware, certain IT keywords can be quite pricy due to the number of companies bidding for these positions. This means you either need to be willing to spend more for those prime slots or look at keywords which are less competitive but still have a high search volume.
Create and verify your Google Business Profile
This is an easy but effective way to raise brand awareness locally. By creating a business profile your company will not only show up on the search engine, but clients can see whereabouts you are located on Google Maps and contact you directly from the Google My Business section.
This is free to do and helps to literally put you on the map so we recommend doing this as soon as you can, if you haven’t already.
Add your company details on all the major directories
To help your IT company get noticed make sure you add your company details onto all the major directory sites, and not just Google. This will not only help with Brand awareness but will point potential customers in the right direction if they are looking for a company matching your services. Look at adding your details to the below sites, these offer free listings, but you can also pay for additional features:
- Better business bureau
- Yellow/white pages
Get customers to review your services
When you start getting clients ask them to upload a review. This will increase your exposure as well as help you to build trust with potential consumers early on.
You can use these reviews on your website, but you can also get them to post it on Google reviews. This means if a user is searching for your company, these reviews will appear.
Make sure you check Google reviews regularly so you can see how your company is doing. If there are any negative comments address these immediately to try and rectify the issue as bad reviews can damage your reputation.
These are just some of the ways you can market your IT business. Although IT marketing is a very competitive field, as you can see there are ways you can make your business and brand stand out.
If you are looking at utilising any of the above tools or any other IT marketing tools but aren’t sure of how to get started, we can help. From copywriting and SEO to social media advertising we can create marketing assets to boost your brand and help increase your sales.
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