You’ve probably noticed the recent changes to Google’s SERP layout has made it more difficult for your business to get seen in search results. With more real estate going towards paid advertising and with features such as news, images, videos, local maps, the Knowledge Graph, featured snippets etc., if you haven’t already been trying new ways to gain visibility, there’s no excuse now.
When people think about the role of a designer, they consider our purpose to solely focus on the way something looks. It is sometimes an assumption that a designer would only be concerned with the visual aspect of a piece of work and would not fully consider how something should work fully before its visual aesthetics are realised in full.
Many companies today are realising the benefits of CGI. Industries everywhere are replacing their entire film sets and images with CGI. Indeed, 75% of Ikea’s 2016 catalogue product shots are CGI renders! Post editing can help tell the story with significantly reduced costs and with thanks given to readily available and powerful 3D software, artists can now achieve imagery which is so real it is almost impossible to distinguish from real life imagery.
High end products now rely on enhanced CG shots for sales purposes. These can be generated from the drawings modelled in 3D during the design process.
Over the last few months, Google have made some interesting changes to the way in which their search engine functions. The latest algorithm update ‘AdWords Shake-Up’ has surprised many businesses and Pay per Click specialists alike.
We know that the bottom line of our business is creating excellence for our customers, but it is always nice to have our work recognised. Recently Generate UK have been awarded the 2016 Technology Innovator Award for Best SME Full Service Marketing Agency – UK, & Recognised Leaders in Creative Technologies – UK
Aside from appealing to a large range of people, sport is a great form of entertainment, building community and a conversation starter for like-minded people. It’s this insight which led Generate UK to develop a highly successful online Fantasy Football League to build customer relationships for Q Associates.
There are lot of reasons to update or renew a website, not least due to search engine algorithm updates which happen on a nearly daily basis, to new technology and design trend changes. By taking advantage of new developments in the market you can deliver a more efficient website for your business and consumers and ultimately improve business results and save money.
Every online business will analyse its data to understand where the opportunities are and where they are coming from. On a day to day basis your website will receive number of visits, however are these quality and relevant to your business?
“Hello there! And thank you for your recent follow….”
