One of the core principles of good branding is consistency. If you look at any major brand, the chances are (barring a rebrand) they are extremely consistent across their marketing channels, products and services. This article will go into a bit more depth as to why brand consistency is so important and a couple of ways you can keep on top of it.

Morrisons, based in Bradford, is the fourth largest supermarket chain in the UK. It operates in an industry which, as we all know, is struggling under the pressure of rising competition from the heavy discounters – Lidl and Aldi.

Last year, on 21st April, Google released a Mobile Algorithm update called Mobilegeddon. This update was designed to boost mobile-friendly pages in Google’s mobile search result pages.

I recently attended the SEO Now Conference in Holborn, London. The key note speaker was the fantastic Will Critchlow from Distilled, his talk about The Future of Search in a Post Page Rank World (specifically the effect of Voice search or Intelligent Personal Assistants) piqued my interest.

Having a mobile responsive website is now essential. With consumers now regularly using mobile devices to search the Internet, shop, and research, the expectation is that all websites should work well regardless of what platform they are being viewed on. Make sure yours is working to your advantage, a poor mobile website will be shunned and traffic will fall away. Revamp your site and ensure you aren’t sending possible customers to your competitors.

Discover how we helped The Royal Scottish Academy of Art & Architecture create a new website.

2016 is a great time for animation. There are an array of tools available to digital creatives that are used to produce original, engaging and expressive animated graphics for the web. If you think your website is in need of some soul, or it’s struggling to keep the users’ interested, a vector animation might be the addition you were looking for. Interactive graphics grab and hold your users’ attention, and can turn a static, forgettable page into something that people come back for.

One of the most exciting things about digital marketing is how the tools help to level the playing field for small businesses. While major brands and corporations have large marketing budgets to work with, it is the independent small business owner who can make significant gains by utilising social media, blogging and content marketing to gain exposure to new customers and generate sales.