What is demand generation?

Demand generation is a term that’s getting bandied about more and more in recent years.

But, what exactly does it mean?

In this eBook, we will take you through what exactly demand generation is, why it’s important, and how you can get started crafting your own demand generation campaigns to improve your lead generation and sales enablement activities.

You will learn:

  • Why you need to be running demand generation activities
  • The important distinction between demand generation and lead generation
  • Ideas to launch your first demand generation campaign

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    eBook - What is demand generation