Discover great articles, the latest industry news, and expert insights to spark inspiration for your marketing activities within our dedicated knowledge hub.
Gain a better understanding of what makes a successful website project, and what exactly influences the final quote from a web agency.
Artificial Intelligence (AI) is revolutionising the world of digital marketing,…
Over the last few months, Google have made some interesting changes to the way in which their search engine functions. The latest algorithm update ‘AdWords Shake-Up’ has surprised many businesses and Pay per Click specialists alike.
We know that the bottom line of our business is creating excellence for our customers, but it is always nice to have our work recognised. Recently Generate UK have been awarded the 2016 Technology Innovator Award for Best SME Full Service Marketing Agency – UK, & Recognised Leaders in Creative Technologies – UK
Aside from appealing to a large range of people, sport is a great form of entertainment, building community and a conversation starter for like-minded people. It’s this insight which led Generate UK to develop a highly successful online Fantasy Football League to build customer relationships for Q Associates.
There are lot of reasons to update or renew a website, not least due to search engine algorithm updates which happen on a nearly daily basis, to new technology and design trend changes. By taking advantage of new developments in the market you can deliver a more efficient website for your business and consumers and ultimately improve business results and save money.
Every online business will analyse its data to understand where the opportunities are and where they are coming from. On a day to day basis your website will receive number of visits, however are these quality and relevant to your business?
“Hello there! And thank you for your recent follow….”
One of the core principles of good branding is consistency. If you look at any major brand, the chances are (barring a rebrand) they are extremely consistent across their marketing channels, products and services. This article will go into a bit more depth as to why brand consistency is so important and a couple of ways you can keep on top of it.
Morrisons, based in Bradford, is the fourth largest supermarket chain in the UK. It operates in an industry which, as we all know, is struggling under the pressure of rising competition from the heavy discounters – Lidl and Aldi.
Last year, on 21st April, Google released a Mobile Algorithm update called Mobilegeddon. This update was designed to boost mobile-friendly pages in Google’s mobile search result pages.
